A Woman’s Stance

The Kenneth bread ad, is a persuasive formulate advertising sagacious to influence women to buy their handbags and clothing products. As the ref pays adept attention to the text and visible signs, they will realize on that point is a nonher message that suggests not on the handbag the lecturer should choose, but for the reader to take a stance on their view of abortion. The main rhetorical purpose here appears not just to persuade readers to admire expressive style, but to reveal few other audience of readers, women with a choice. That women are displayed as confident, dashing valet beings that ask a stance in such(prenominal) disputed topics. Womens fashion magazines rarely have advertizings that smokestack with controversial, political or moral topics. I discovered this Kenneth Cole ad in a September 2011 issue of Marie Claire, a fashion and lifestyle magazine. Flipping through countless monot unmatched advertisements, this exceptional ad captured my attentio n. It was a black and white, Kenneth Cole, double page ad. On one side of the ad, large text reads, Should it be a charrs right to choose if shes the one carrying it? It akin has a website under the quote, WhereDoYouStand.com. On the second page, it show a women in dressed fashionable carrying two Kenneth Cole handbags.

The advertisement omits product details and pricing, in order to focus on the main issue of fashion and abortion stances. My first bill was how Kenneth Cole established their ethos or credibility. A beautiful, white moldling stands in the ad looking directly at the reader rattling serious an d standing confidently. She is someone who i! s seen as the American women. She appeals and relates to readers because she fits the newton of American women. If a plus size model or transgender, or even a model of a disparate ethnicity would have been featured in the ad, it would not have the akin affect because society has normalized seeing tall, thin, white models in fashion magazines. She is wearing Kenneth Cole clothing and...If you want to bunk a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper