Sample Marketing Plan

Marketing Plan: cheat test Daniel Brady Neelam Sharma Lauren Armes Gabrielle McKay Seachange Technology 9/28/2007 Executive Summary Seachange Technology plan to spillway an eco-friendly shark repellent device which result be cognize as the scuba Shark nurse, a advancemental image put forward be seen on the report title page. Our goal is to chance on carbon% customer satisfaction so our focus anyow for be on increase timber; the Shark Shield volition never fail (excluding battery life). We will be the firstly company to enter this specific industry so to constrict advantage of our first mover advantage we will do substantial promotion to gain maximum grocery parting before any competitors arise. Our demographic is mainly middle-aged with higher up amount income and they spend on average $1300 per year in scuba diving and they prefer part over value. afterwards conducting a survey it was found that 50% of scuba different would either definitely g rease ones palms or possibly buy the Shark Shield. We will be ad the quality of our product and our post market place share is 30% of scuba diverse after 5 historic period. The change price of the Shark Shield is $750 including $600 in expenses and a $cl (25%) markup.

Underwater camera, underwater propulsion devices and some drysuits cost $2000+ and having the target audience prefer quality over value we lodge the audience wont perceive the price as too high. The capital we contend to start the project is $840,000 which covers all initial development expenses, ongoing expenses will be cover by sales. The loa n will be paid aside over a 5 year period. ! Our expected market share will start most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, cartridge holder advertisements, website advertisements, sponsorship and affiliation. Quality is our primary affect so we will be implementing quality control systems including: audits, financial support and meeting Australian regulatory standards. Marketing Plan: Shark Shield rogue ii...If you want to get a full essay, outrank it on our website: OrderCustomPaper.com

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